Interaction Harvesting: Rigged Social Game

Published on 4/3/2025by Casey Tunturi

We scroll, we like, we share, we connect – or so we are told. Platforms like Facebook, Instagram, and X have become the dominant arenas for public discourse and personal expression in the digital age. They promise community, visibility, and connection on an unprecedented scale. Yet, beneath the veneer of curated feeds and fleeting dopamine hits facilitated by endlessly scrolling interfaces, a more unsettling reality unfolds: the systematic, industrial-scale farming of human interaction.

This is not the internet many of us first encountered via sputtering baud modems and the clumsy charm of early web communities. That era, characterized by a sense of exploration and nascent digital identity, is definitively over. Today's landscape is dominated by vast, enclosed platforms – digital estates ruled by algorithms designed not for human flourishing, but for maximizing engagement. Our attention, our reactions, our relationships, even our generated content, are the crops being harvested.

The language used to describe these spaces employs a kind of doublespeak worthy of Orwell. We speak of "building community" within systems that often atomize users and prioritize performative interaction over genuine connection. We "share" ourselves, but only within the narrow confines and algorithmic dictates that serve the platform's data-gathering and advertising objectives. We are encouraged to be "authentic" while simultaneously being nudged, shaped, and sorted by invisible algorithmic hands. This isn't a town square; it's a meticulously managed behavioral laboratory.

Compounding this reality is the arrival, or perhaps the unnerving normalization, of sophisticated Artificial Intelligence. The line between human-generated content and AI-driven simulation is becoming increasingly blurred, often indistinguishable at first glance. Is that comment genuine empathy, or a bot designed to provoke reaction? Is that viral trend an organic expression, or an AI-seeded manipulation? Welcome to the threshold of AGI, where the very authenticity of online interaction, already strained, faces an existential challenge. Trust erodes when the digital reflection can no longer be reliably sourced.

This entire ecosystem represents a potent form of Digital Feudalism. We exist as digital tenants on land owned by tech conglomerates. We labor – generating data, content, and attention – primarily for the benefit of the platform lords, trading our autonomy and authentic interaction for the perceived convenience and reach of their walled gardens. The "free" access is merely the price of admission to the interaction farm.

Recognizing this landscape for what it is – a sophisticated system for harvesting human attention and subtly shaping behavior, now amplified by opaque AI – compels a re-evaluation. The constant surveillance, the algorithmic manipulation, the erosion of genuine connection, and the sheer ambiguity introduced by AI demand a response. For many, the conclusion is becoming starkly clear: the personal and societal cost of participation outweighs the purported benefits.

Therefore, the decision to step away, to delete the accounts and dismantle the digital persona cultivated within these farms, is not merely an act of opting out. It is a deliberate step towards reclaiming ownership. It is an assertion of individual Digital Sovereignty – a refusal to be farmed. It is about consciously choosing where and how our interactions unfold, seeking platforms and methods that prioritize user control and genuine connection over algorithmic exploitation. It is about owning not just the digital, but our entire selves once more, moving from being the harvested crop to becoming the cultivator of our own presence and future.